DIRECT MINT
- Strengths
- 3 / 6 / 9 mg
- Pouches
- 20 per tin
- RRP
- £5.50
- Trade
- £1.88
- Margin
- 52%
Direct trade
Direct for retail.
Elite product.
Strong margins.
Premium nicotine pouches built for independent retailers, with trade pricing from £1.88 per tin.
Why retailers
choose Direct.
- 01
- Elite product
- Premium presentation. Distinctive flavour range. Three strength options.
- 02
- Strong margins
- Competitive trade pricing designed to leave retailers attractive room for margin.
- 03
- Reliable supply
- Consistent availability and straightforward ordering.
- 04
- Direct support
- Dedicated trade support from enquiry through to reorder.
Retail economics
Built for
retail margin.
A premium product only works on the shelf if the numbers work behind it. Direct combines premium positioning with competitive trade pricing, giving independent retailers the opportunity to build attractive margins while offering customers a differentiated nicotine pouch range.
Trade price
£1.88
RRP
£5.50
Displayed margin
52%
DIRECT MINT
- RRP
- £5.50
- Trade
- £1.88
- Margin
- 52%
DIRECT SPEARMINT
- RRP
- £5.50
- Trade
- £1.88
- Margin
- 52%
DIRECT STRAWBERRY
- RRP
- £5.50
- Trade
- £1.88
- Margin
- 52%
DIRECT WATERMELON
- RRP
- £5.50
- Trade
- £1.88
- Margin
- 52%
DIRECT MANGO
- RRP
- £5.50
- Trade
- £1.88
- Margin
- 52%
Minimum order 1 case = 10 tins · £18.80 per case · Become a stockist →
Built for retail.
Elite product
Premium product presentation and a distinctive flavour range.
Strong margins
£1.88
Trade price
£5.50
RRP
52%
Displayed margin
Reliable supply
Straightforward ordering and replenishment.
Trade support
Dedicated support for Direct stockists.
Trade price
£1.88
RRP
£5.50
Displayed margin
52%
Minimum order
10 tins
Per case
£18.80
Margin calculator
Displayed Direct margin
52%
Supplied commercial figure
Calculation (based on your inputs)
- Cost
- £18.80
- Retail value
- £55.00
- Gross profit
- £36.20
- Profit per tin
- £3.62
Calculated gross margin: 65.8% · This is a calculation from the values entered, not the Direct supplied margin figure. Excludes VAT and retailer costs.
The product your customers want.
The margin your business needs.
Direct is built to give independent retailers a premium product proposition without sacrificing commercial opportunity.
Request trade pricing →Drop 01
The Direct drop.
Five flavours. Three strengths. One premium range.
DIRECT SPEARMINT
- Strengths
- 3 / 6 / 9 mg
- Pouches
- 20 per tin
- RRP
- £5.50
- Trade
- £1.88
- Margin
- 52%
DIRECT STRAWBERRY
- Strengths
- 3 / 6 / 9 mg
- Pouches
- 20 per tin
- RRP
- £5.50
- Trade
- £1.88
- Margin
- 52%
DIRECT WATERMELON
- Strengths
- 3 / 6 / 9 mg
- Pouches
- 20 per tin
- RRP
- £5.50
- Trade
- £1.88
- Margin
- 52%
DIRECT MANGO
- Strengths
- 3 / 6 / 9 mg
- Pouches
- 20 per tin
- RRP
- £5.50
- Trade
- £1.88
- Margin
- 52%
Shelf impact
Built to
stand out.
Premium product presentation designed to command attention at shelf level and give retailers a distinctive alternative within the nicotine pouch category.
The numbers matter.
We understand retail. That's why Direct is built around three fundamentals.
Quality
Premium product. Consistent standard across every tin.
Margin
Competitive trade price. Attractive retail proposition.
Repeatability
Reliable replenishment and simple reordering.
Stock once.
Reorder with confidence.
Simple ordering. Reliable supply. Dedicated trade support.
Built for
independent retail.
01
Vape retailers
A distinctive pouch range alongside your existing nicotine category.
02
Nicotine specialists
Five flavours, three strengths, one consistent standard.
03
Convenience
A clear range and simple trade structure for independent stores.
04
Sports businesses
Brand presentation that fits a training and performance customer base.
05
Gyms
A premium counter proposition for suitable adult customers.
06
Clubs
Straightforward supply for adult members and clubhouse retail.
07
Specialist retail
Shelf presence built around premium packaging, not price cutting.
08
Wholesale
Volume terms and availability handled by the Direct commercial team.
Vape retail
Give your nicotine range a premium upgrade.
Add a distinctive nicotine pouch range alongside your existing category with strong retail economics and premium shelf presentation.
Become a stockist →Convenience
Premium product. Simple proposition.
A clear range, recognisable branding and straightforward trade structure for independent convenience retailers.
Sports & performance
Built for the performance market.
A brand aesthetic designed to resonate with adult customers who identify with sport, training and performance culture. Direct makes no health or performance claims about nicotine.
Gyms
Bring Direct into the performance environment.
A distinctive product proposition for suitable adult customers within the fitness retail environment. 18+ only. Nicotine is an addictive chemical.
Open a Direct account →Why partner with Direct?
- Quality
- Premium product presentation.
- Commercial
- Competitive trade economics.
- Supply
- Reliable ordering and replenishment.
- Support
- Dedicated trade assistance.
Wholesale & distribution
Take Direct further.
For distributors and larger retail networks, speak directly with the Direct commercial team regarding current wholesale opportunities, pricing and availability.
Wholesale enquiry →Trade enquiry
Ready to stock Direct?
Tell us about your business and our trade team will get back to you with current pricing, availability and onboarding information.
Trade supply is 18+ only · Nicotine is an addictive chemical
Direct
Elite product. Strong margins.
Reliable supply. Built for retail.
The first drop · Five flavours · Three strengths · One Direct standard