Direct Performance
What are nicotine pouches?
No smoke. No vapour. No tobacco. A short, factual guide.
The format
Nicotine pouches are small, white, tobacco-free pouches placed between the lip and gum. They contain nicotine, plant fibres, flavour and sweetener.
There is no smoke, no vapour and no combustion. Nothing is inhaled and nothing is burned.
Using a pouch
A pouch is held in place for a period of time and then disposed of responsibly. Used pouches go in the lid compartment or in general waste.
The honest part
Nicotine is an addictive chemical. Direct pouches are intended for adult nicotine users aged 18 and over, and Direct makes no health, medical or performance claims about them.
18+ only · Contains nicotine · Nicotine is an addictive chemical