Direct Performance
The brand
Direct Performance is a UK brand built for adults who train, compete and hold a standard.
The standard is simple
Direct exists for people who do the work. Discipline. Consistency. Progress. Nothing louder than that.
Drop 01 is the first release: five flavours, three strengths, twenty pouches per tin. Built with restraint, presented without noise.
What Direct is not
Direct nicotine pouches are an adult nicotine product. They are not a supplement, and they are not sold or intended to improve sporting, physical or cognitive performance.
The performance world represents the culture around the brand. The product is the product.
18+ only · Contains nicotine · Nicotine is an addictive chemical